When you go and watch sports nowadays, it is very likely you will see teams with mascots. We’re not talking about the young kids who walk out with their idols onto the pitch, we’re talking about the people who dress up in big, goofy outfits and entertain the crowds.

For a long time, this was more of a thing in the US, but teams around the world have begun to adopt the same concept. Many of whom have gone on to be global icons.

Today, we’re going to look at why teams use them and who some of the most well-known mascots in the world are.

Reasons why teams adopt a mascot

Having a sports team mascot can provide a number of benefits to the team and its fans. Some of these benefits include:

  1. Fan engagement: Mascots provide a fun and entertaining way for fans to engage with their team. They can interact with fans, participate in games and activities, and provide a unique and memorable experience for fans.
  2. Brand recognition: A well-designed and recognizable mascot can help to increase a team’s brand recognition and awareness. It can also serve as a symbol of the team, creating a visual identity that is easily recognizable to fans.
  3. Increased revenue: Mascots can also bring in additional revenue for a team. This can come from merchandise sales, such as t-shirts and toys featuring the mascot, as well as sponsorships and advertising opportunities that are tied to the mascot.
  4. Fan loyalty: Mascots can help to create a sense of community and fan loyalty among fans. By providing a fun and entertaining figure that represents the team, they can help to foster a connection between fans and the team.
  5. Game atmosphere: Mascots can play a role in creating an energetic and lively atmosphere at games. By performing stunts, leading the crowd in cheers, and participating in pre-game and halftime activities, they can help to make the game experience more enjoyable for fans.
Sports team mascots group photo

Five of the most well-known mascots in the world

Sports mascots have become an integral part of the fan experience, and they have become iconic figures in their respective sports. Here are five of the most famous sports team mascots:

Mr Met

Mr Met is the official mascot of Major League Baseball’s New York Mets. He is depicted as a man with a baseball for a head, and he is one of the most recognizable fictional faces in sports. Mr Met has become an iconic figure in New York and is a fan favourite among Mets fans.

Benny the Bull

Benny the Bull is the official mascot of the NBA’s Chicago Bulls. He is a bull with a friendly demeanour and is known for his high-energy performances on the court. Benny the Bull has become an iconic figure in Chicago and is a fan favourite among Bulls fans.

Benny the Bull is the official mascot of the NBA's Chicago Bulls

Fred the Red

Manchester United’s mascot is known as “Fred the Red.” He is a devil character, representing the club’s nickname, “The Red Devils.” Fred the Red is a popular figure among Manchester United fans and is often seen at the club’s home matches at Old Trafford Stadium, where he interacts with fans and leads the crowd in cheering on the team. He is known for his devil horns, red cape, and United jersey, and he adds to the matchday atmosphere by performing stunts and stunts with fans. Fred the Red is an iconic figure in English football and has become a beloved part of the Manchester United fan experience.

The Philly Phanatic

The Philly Phanatic is the official mascot of Major League Baseball’s Philadelphia Phillies. He is a green, furry creature with an unusual appearance and has become one of the most beloved faces in sports. The Phanatic is known for his humorous skits and antics on the field and is a staple of Phillies games.


Gunnersaurus is the official mascot of the English football club Arsenal. He is a large, green dinosaur that has become a popular figure among Arsenal fans. Gunnersaurus has been a part of the club since the 1990s and has been a fixture at Arsenal’s home matches at the Emirates Stadium, where he interacts with fans and leads the crowd in cheering on the team.

One of his most famous moments is actually when the club tried to get rid of Gunnersaurus, and the then-Arsenal player Mesut Ozil stepped in to pay his wages. This just shows the impact that these characters can have on a club and that players know what they mean to the fans, even if the corporate bigwigs don’t.

Arsenal FC mascot Gunnersaurus kicking a ball


In conclusion, mascots can play an incredibly important part in a sports club. They do not just entertain the fans, but help teams bridge the gap between the fans and the teams. These five famous sports team mascots we have mentioned just go to show that, having entertained fans for years and have become iconic figures in their respective sports. Whether they’re racing around the field or performing skits, they have brought joy to millions of fans and have become a staple of the fan experience.

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