The Sacramento Homeless World Cup is just around the corner. And, for the first time in the storied two-decade history of the Homeless World Cup, a distinctive logo and brand have been unveiled ahead of the 2023 tournament in Sacramento. This striking, contemporary emblem encapsulates the essence of Sacramento, often termed the ‘City of Trees’.

The design, a creative brainchild of the talented Christopher Payne, realised in collaboration with the Homeless World Cup’s design and graphic agency, Tangent, incorporates the tree motif, a universal symbol of strength, growth, healing, and connection. It eloquently mirrors the transformative attributes that the Homeless World Cup instils in its participants, drawing from Sacramento’s reputation as a city entwined with nature.

The announcement of the Sacramento Homeless World Cup logo comes less than a month before hundreds of athletes from across the globe descend upon California State University, Sacramento. This gathering of diverse individuals will serve as a beacon of hope, providing inspiration and facilitating healing for communities grappling with the widespread issue of homelessness.

2023 Sacramento Homeless World Cup trailer

Mel Young, Co-Founder and President of the Homeless World Cup Foundation, expressed immense excitement over the Cup’s inaugural foray into the United States. He recounted the tournament’s journey from the iconic cities of Paris, Cardiff, Melbourne, and Cape Town, emphasising its objective to raise awareness of homelessness, a global issue that transcends borders and cultures.

He lauded Sacramento’s imminent role as the stage for this important event, praising the incredible venue at Sacramento State and the inspirational athletes participating from various Member Countries. He said, “We are proud to launch this unique logo and brand identity for Sacramento 2023, as we celebrate the tournament’s 20th year.”

Logo creator, Chris Payne, an acclaimed football brand designer, highlighted how the Sacramento Homeless World Cup logo and brand identity were designed to symbolise progression, inclusion, and unity. He spoke passionately about the choice to include the tree motif in the design, signifying the City of Trees’ strength, growth, opportunities, and deep-rooted connections.

Additionally, he pointed out an abstract representation of a footballer joyfully sprinting forward with the ball, a powerful metaphor for the participating athletes, symbolising their resilience, momentum, and ability to move forward, despite the hardships that led to their homelessness.

Sacramento Homeless World Cup logo

Sacramento 2023 Homeless World Cup logo in green and yellow

The freshly minted Sacramento Homeless World Cup logo is presented in interchangeable hues of green and yellow. Payne explained, “The yellow symbolises hope while the green represents growth and healing, as well as the city’s abundant trees.” He added that a ‘carnival of colours’ will also feature, paying homage to each nation participating in the 2023 Homeless World Cup.

Echoing this excitement, Lawrence Cann of Street Soccer USA said, “We are proud to step up and host the Homeless World Cup… The event logo captures the character and spirit of the people of Sacramento, and memorialises this moment when Sacramento, the city of trees, out-reached all others to host the greatest sport for social impact event in the world.”

The Sacramento Homeless World Cup, set to take place from July 8-15, will host athletes from around the globe at the California State University, Sacramento, making it the first time the United States has played host to the event. For continuous updates, content, and an exclusive look into the heart of the competition, audiences are encouraged to follow #playformore and #Soccermento23 on various social media platforms.

California State University, Sacramento sign outside campus

As we count down the days to the historic 2023 Homeless World Cup in Sacramento, stay connected for the latest updates, insights, and behind-the-scenes action. If your passion for the beautiful game extends beyond the pitch of social impact and touches the wider world of football, we’ve got you covered. For even more sporting news on football, click right here.